Beautiful Losers Trailer

“Beautiful Losers celebrates the creative spirit behind one of the most influential cultural movements of a generation. In the early 1990′s a loose-knit group of likeminded outsiders found common ground at a little NYC storefront gallery.”

The documentary explores the history, motivations and aspirations of a generation of influential contemporary and street artists whose unified creativity was born from subcultures of the early 90′s. With their movement influencing pop culture the film also importantly compares the “intent” of the artists, from Shepherd Fairey’s global Obey brand to several of them being given $1000 a day to work be themselves in Japan.

The Beautiful Losers DVD is out later this month. If you can’t wait for the DVD then pop down to the ICA, they’ll be showing it until the 24th August.