BBC 6 Music’s New TV Ad Copies Blu

BBC 6 Music launches ‘cutting edge’ animated ad campaign, it features an animated “street art” character with a long elephant-like snout on his hunt for music. The 40-second TV ad, created by ad agency Rainey Kelly Campbell Roalfe/Y&R, is set to American band Vampire Weekend’s track A-Punk. RKCR’s Executive Creative Director says, “Such a cutting edge and fresh digital radio station requires something appropriately innovative to promote it, and we hope we’ve done that”. Check over the jump to see why we think RKCR have done a bad job similar to the work seen on a £50 Prada bag from Hong Kong.

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